{event.event_time}

Number

Event time (timestamp)

{event.event_session}

Number

Session start time - first touch with the user (timestamp)

{event.event_domain}

String

The domain through which the event occurred

{event.event_click_id}

UUID (String)

Unique identifier of the incoming click

{event.user_ip}

IPv6

User's IP address (IPv4 as IPv6-mapped)

{event.user_asn}

UInt32

Autonomous system number (ASN) of the provider

{event.user_asn_org}

String

Name of the provider's organization

{event.user_country}

FixedString(2)

Country code (ISO-3166 Alpha-2: US, GB, DE)

{event.user_region}

String

User's region/state

{event.user_device}

Enum8

Device type: tv, desktop, mobile, tablet

{event.user_platform}

String

Platform (iOS, Android, Windows, macOS, Linux)

{event.user_os}

String

Operating system

{event.user_os_ver}

String

Operating system version

{event.user_browser}

String

Browser (Chrome, Firefox, Safari, Edge)

{event.user_browser_ver}

String

Browser version

{event.user_lang}

String

Browser language (ISO-639: en, ru, de)

{event.user_ua}

String

User-Agent string

{event.user_proxy}

UInt8

Proxy usage flag (0 or 1)

{event.user_proxy_type}

String

Proxy type (VPN, Proxy, Tor, Direct)

{event.user_proxy_usage}

String

Proxy usage (corporate, public, unknown)

{event.user_bot}

UInt8

Bot flag (0 or 1)

{event.cmp_user}

String

Campaign owner ID (user)

{event.cmp_team}

String

Team ID

{event.cmp_campaign}

String

Campaign ID

{event.cmp_set}

String

Stream set ID within the campaign

{event.cmp_source}

String

Traffic source ID

{event.cmp_cpa}

String

CPA network ID

{event.cmp_offer}

String

Offer ID

{event.cmp_flow}

String

Flow ID

{event.cmp_creative}

String

Creative ID (optional)

{event.cmp_pwa}

String

Progressive Web App ID (if used)

{event.cmp_landing}

String

Landing ID (if used)

{event.ext_utm_source}

String

Traffic source (facebook, google, direct)

{event.ext_utm_campaign}

String

Source campaign ID (e.g., Facebook Profile ID)

{event.ext_utm_medium}

String

Channel (e.g., Facebook BM Account ID)

{event.ext_utm_content}

String

Content (e.g., Facebook Campaign ID)

{event.ext_utm_term}

String

Keyword (e.g., Facebook AdSet)

{event.ext_sub1}

String

User parameter 1 (e.g., Facebook Ad ID)

{event.ext_sub2}

String

User parameter 2

{event.ext_sub3}

String

User parameter 3

{event.ext_sub4}

String

User parameter 4

{event.ext_sub5}

String

User parameter 5

{event.ext_sub6}

String

User parameter 6

{event.ext_sub7}

String

User parameter 7

{event.ext_sub8}

String

User parameter 8

{event.ext_sub9}

String

User parameter 9

{event.ext_sub10}

String

User parameter 10

{event.ext_click_id}

String

Click ID from the traffic source (fbclid, gclid)

{user._id}

String

Campaign owner ID (user) equivalent to {event.cmp_user}

{user.name}

String

Name of the campaign owner (filled from user profile)

{user.email}

String

Email of the campaign owner (filled from user profile)

{user.role}

String

Role of the campaign owner (filled from user profile)